MARKETING

Marketing your brand without a strategy is like going on a road trip without a map. You need to know where you’re going, how you’ll get there, and what signs to read along the way. Otherwise you’ll waste a lot of time and money getting lost.
We help brands articulate their goals and put a smart plan in place to achieve them. Our plans look closely at the target audience and what competitors are doing to reach them, and we use our findings to craft relevant and relatable key messaging. We apply this mindset to projects big and small–from social posts to yearly ad campaigns to brochures–so that your brand presents the right message at the right time at the right place.

services

Marketing Plans
Campaign Marketing & Strategy
Audience Insights
Content Development & Strategy
Print & Digital Advertising
Copywriting
Copy Editing

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Women Executives | Behind the Rebrand

As a female-owned and operated business, we were thrilled when Women Executives (WE) asked us to help update their brand. Their goal? To better communicate their professionalism and strength.

Why Starting a New Project is Kind of Like Getting a Dog

To me beginning a new project is kind of like the first time we brought home our dog, Moose (except then her name was Chanel and we were told she liked to wear sweaters…that’s still up for debate). We had a grasp on the basics but as we looked at this bundle of potential energy we couldn’t […]

Why should I hire a designer to facilitate my meeting?

So picture a scenario that goes something like this: you and your team have identified some new weaknesses/opportunities (depending on if you are the glass half-full or empty kinda person) within your organization. You have a few meetings (that last way too long) and you come up with some ideas. Generally there are two kinds of ideas […]

Why Marathons Make Me Cry

Without fail marathons make me cry. Really all it takes is for someone to cross the finish line holding hands and I’m a mess. (Don’t even get me started on watching a wheelchair marathoner finish.) After working on our sixth year of campaign creation for Novant Health Thunder Road Marathon, I think I’m finally beginning to see why.
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