After serving together in Iraq, a pair of veteran best friends made it their mission to craft a survival care system that could stand up to life in a rigorous environment. Once the Shark Sac was created, the founders needed help packaging it to the public in a visually compelling way. They also needed professional product photography that captured all the features of the Shark Sac.
Product Packaging + Illustration
When designing the product packaging, we wanted customers to be able to feel the rugged exterior of the Shark Sac and explore the versatile, expandable compartments. We created a custom hang tag to fit the Shark Sac, knowing that box wouldn’t do the product justice. The tag was large enough to promote the product’s features but attached with thread so that it didn’t obstruct people from handling the product. Custom illustrations were created to add an extra level of information to label all the hidden pockets and their purpose.
While capturing e-commerce and styled photography, we photographed the product outdoors to emphasize the rugged and durable nature of the material. Lifestyle images were essential to show the scale and usability of the sac.