While the doctors at Hunstad Kortesis were nationally renowned for their transformative care, as a brand they were quickly falling behind practices operating in the same cosmetic market. The practice needed to revitalize its identity, messaging, and overall aesthetic to elevate the Hunstad Kortesis brand to match its level of care.
Behind the Rebrand
Modernizing the logo was a first step in elevating the overall look and feel of the brand. Our goal was to bring precision and elegance to the rebranded logo, creating a visual identity that felt relevant, modern, and engaging. From there, our focus was redefining the brand voice, tone and aesthetic that would be used to execute the brand.
WHERE NEW BEGINNINGS MEET A TRADITION OF TRANSFORMATION.
Patient Testimonial Videos
To capture the transformative patient experience, we created testimonial videos featuring powerful patient stories. We started by creating storyboards, followed by script writing and video editing.
Social Media & Digital Marketing
To stand out on social media and connect with users, we used high-end photography in our imagery design to illustrate the luxe patient experience. We also modeled the brand’s polished identity by using clean, modern layouts and the brand’s triangle element.