While the doctors at Hunstad Kortesis were nationally renowned for their transformative care, as a brand they were quickly falling behind practices operating in the same cosmetic market. The practice needed to revitalize its identity, messaging, and overall aesthetic to elevate the Hunstad Kortesis brand to match its level of care.
Hunstad Kortesis Bharti
Behind the Rebrand
Modernizing the logo was a first step in elevating the overall look and feel of the brand. Our goal was to bring precision and elegance to the rebranded logo, creating a visual identity that felt relevant, modern, and engaging. From there, our focus was redefining the brand voice, tone and aesthetic that would be used to execute the brand.
WHERE NEW BEGINNINGS MEET A TRADITION OF TRANSFORMATION.
New Brand In Action
With the new rebrand complete, we helped Hunstad Kortesis leverage advertising, social media, and event promotion as avenues to create memorable brand experiences.
Patient Testimonial Videos
To capture the transformative patient experience, we created testimonial videos featuring powerful patient stories. We started by creating storyboards, followed by script writing and video editing.
Hunstad Kortesis hosts its H/K Beauty Bash each year, and each year, we developed a unique visual identity for the event that still adhered to the artistic and sophisticated brand identity. We started by developing various theme concepts and used the chosen concept to design mailers, invitations, social media posts, magazine ads, and posters.
Packaging Design & Styled Photograhy
Since the beginning of our relationship with Hunstad Kortesis, we’ve worked hand-in-hand to curate an unmistakably refined brand. So when Hunstad Kortesis approached us about crafting the look and feel of their new skincare line, H/K 180º, we began with an already carefully laid foundation. Referencing elements of the H/K parent brand, we developed an identity that could simultaneously fit with current efforts as well as stand on its own. With a wide range of container requirements, a clear and flexible product packaging system was needed to ensure easy application and consistent branding. With the product packaging in place, we put the finishing touches on H/K 180º with simple, yet vibrant product photography to reflect the fresh and refined tone, showcasing each product line.
Social Media & Digital Marketing