The American Home Furnishings Hall of Fame has helped families around the world create a place called home. The organization, which includes big-name brands like Ethan Allen, finally had the opportunity to build a home of its own. It needed marketing support to develop and launch its capital campaign, a multi-million dollar endeavor to finance the design and construction of the Hall of Fame building.
Meeting with the client, we instantly felt the pride and emotion that this industry embodied, and we wanted to reflect that in the campaign materials. We started by developing the theme “Our story, Our future, Our home,” later crafting key messaging to bring the theme to life. Weaving together future floor plans and historical photos, we designed a 16-page brochure that captures both the spirit and the logistics of the plan. In addition, The Hall of Fame needed to generate buzz leading up to the capital campaign. Drawing from the concepts and themes in the brochure, we designed a teaser trifold that the organization could hand out at industry trade shows and events.