Girls on the Run is an international non-profit organization that is dedicated to creating a world in which every girl knows and activates her limitless potential. Over the years, we’ve partnered with them to design creative for new campaigns and programming, annual reports, print collateral, and social media posts. For every project, our goal has been to create on-brand marketing pieces that offer a consistent brand experience. We've highlighted our favorites below.
Girls On The Run
After impacting the lives of one million girls, Girls on the Run wanted help promoting its “One in a Million Campaign.” We stepped in and paired the fun and energetic campaign messaging with hand-drawn type and illustrations. We also leveraged the power of social storytelling by creating the campaign hashtag #M1llion and developed social media posts encouraging girls to share their stories.
As an international organization with councils around the world, GOTR wanted to strengthen its brand recognition and consistency to attract new members and supporters. With this goal in mind, we designed the structure and look of their website, complete with graphic elements and icons that could be used as a template for each council to customize with their own photos and stories.