Gardner Skelton began with the goal of providing the same exceptional quality legal work offered by the big firms in town, but in a smaller setting that offers the opportunity for true partnerships with their clients. They are a fiercely talented yet down-to-earth firm (cue the four-legged coworkers) that believes in cutting out the legalese to provide clear and actionable solutions. This unique approach creates an ideal team to have on your side.
Behind the Rebrand
While Gardner Skelton knew who they were, they weren’t communicating that brand promise to potential clients and employees. Their current logo and website didn’t match their level of service and felt outdated. We began with a brand workshop to determine their goals, audiences and position in the marketplace. We then developed a brand strategy that tells the Gardner Skelton story. A new logo, Brand DNA and Guidelines were created so that the firm could communicate the new messaging consistently and effectively.
Let us handle it.
We then began by curating the content for their new website. We developed a site plan with user experience and best practices in mind. We wrote robust bios for each of the partners so that potential clients and employees could get a real feel for who they’d be partnering with. Several photoshoots captured the visuals and essence of their office life. The newly designed site more accurately communicates their many practice areas, their strong network of staff and desire to be the legal partner that their clients need - the tagline we created told the story - Let us handle it.
Supporting collateral helped round out the new brand package. We created business cards, presentations, email templates, email signatures and more so that Gardner Skelton can focus on what THEY do best - delivering the highest level of legal counsel while cultivating deep, long-lasting relationships with their clients.