Gardner Skelton

Gardner Skelton began with the goal of providing the same exceptional quality legal work offered by the big firms in town, but in a smaller setting that offers the opportunity for true partnerships with their clients. They are a fiercely talented yet down-to-earth firm (cue the four-legged coworkers) that believes in cutting out the legalese to provide clear and actionable solutions. This unique approach creates an ideal team to have on your side.

New Brand In Action

Rolling out the new brand began by launching a consistent brand experience across print and digital platforms. Gardner Skelton now had the tools and refreshed brand story to convey a cohesive and on-brand message. Gardner Skelton had always been that go-to fierce partner but with a new brand identity and marketing support, they were able to increase its brand awareness and attract new clients that shared the same values.


We then began by curating the content for their new website. We developed a site plan with user experience and best practices in mind. We wrote robust bios for each of the partners so that potential clients and employees could get a real feel for who they’d be partnering with. Several photoshoots captured the visuals and essence of their office life. The newly designed site more accurately communicates their many practice areas, their strong network of staff and desire to be the legal partner that their clients need - the tagline we created told the story - Let us handle it.
Custom Website Design | Moonlight Creative
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Marketing Material

Supporting collateral helped round out the new brand package. We created business cards, presentations, email templates, email signatures and more so that Gardner Skelton can focus on what THEY do best - delivering the highest level of legal counsel while cultivating deep, long-lasting relationships with their clients.