Centralina Regional Council

Centralina is one of 16 regional councils in North Carolina. Founded in 1968, the organization's mission is to create opportunities and improve quality of life within the region. After 50 years of service, however, their brand was disjointed and didn’t have a clear tie to any of its departments. Centralina needed a new brand identity and story that would make the organization’s value and services clear to the communities they serve.
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Marketing Material

To ensure brand consistency across the entire organization, we created a series of marketing templates that were further customized for department-specific use. As well as a leave-behind 8-page brochure that features the organization’s approach, strategic goals, and department services.