Why Every Business Needs a Mobile-Responsive Website
With mobile driving more and more website traffic, non-responsive sites will get left behind.
Using Hashtags to Find Your Perfect Audience
When social media feels overcrowded, hashtags can help you find and connect with target audiences…if you know how to use them. “If you build it, they will come.” The classic movie Field of Dreams popularized this mantra, which reasoned that if you put in the work to create something great, people will notice. It’s a […]
What if my brand isn’t inherently visual?
By now you know the value of social media and even Instagram Stories (if not, check out our previous blog posts on these topics – we’ll wait). But maybe you’re not sure how to make these visually driven platforms work for you because your product or service isn’t inherently visual. After all, we can’t all […]
Instagram Stories — What, Why & How
What are Instagram Stories? Let’s start with the basics, shall we? For those unfamiliar, Instagram Stories is a feature within the Instagram app that lets users post photos and videos that disappear after 24 hours. The content you share on your Story doesn’t appear on your profile page or in your followers’ main feeds […]
Social media – are you doing it right?
A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses […]