As a female-owned and operated business, we were thrilled when Women Executives (WE) asked us to help update their brand. Their goal? To better communicate their professionalism and strength.
“To be honest, I don’t really care that much about NASCAR. But Charlotte? I love my city.” That snippet of conversation after a fall NoDa Run Club confirmed a recurring sentiment we had begun to pick up on. Thunder Road Marathon was Charlotte’s hometown marathon, but people weren’t treating it like that. Was it time for a change? With […]