Archives of #marketing

2017 Digital Summit – Our Experience and Takeaways

A few weeks ago, three-fifths of our crew attended the 2017 Digital Summit, which is THE annual conference for all things digital marketing. It’s two full days of information-packed sessions led by digital marketing’s thought leaders and visionaries, covering every topic you can imagine in the field. It’s really fun, cool and educational, but also totally […]

Carolinas HealthCare System | eVisit

Carolinas HealthCare System is bringing healthcare into the 21st century, making it more convenient for patients to get high-quality care whenever and wherever. Most recently, they rolled out eVisit, an exciting new care option that connects patients with medical professionals online.

Women Executives | 40th Anniversary Party

Read our previous blog post, Women Executives | Behind the Rebrand, for an in-depth description of the process and new look for WE’s brand. What better way to celebrate a milestone anniversary than with a new look? A big reason for the timing of Women Executive’s rebrand was the organization’s 40th anniversary. The leadership team was […]

Women Executives | Behind the Rebrand

As a female-owned and operated business, we were thrilled when Women Executives (WE) asked us to help update their brand. Their goal? To better communicate their professionalism and strength.

The what, how and why of client personas

Close your eyes and imagine yourself in the checkout line at your neighborhood Target. Who might you see in line behind you? A mom with her young toddler and a cart full of groceries? A young professional grabbing a few essentials after work? A college student scouting out dorm supplies?

2016 Year in Review

Roses are red, violets are blue, here is another – slightly late – 2016 recap for you! Seems like it’s becoming a tradition to publish the previous year’s recap around Valentines Day (check out our 2015 recap here). Here are some of the things we loved about 2016.

What can a cooking class teach you about marketing?

A few weeks ago, we decided to take a quick break from our screens to bond over something other than great design. We all love to eat and cook, so we easily agreed on taking a Thai cooking class at Sur La Table.

5 Reasons Why Business Cards ARE Still Relevant

It’s tempting to think that having business cards isn’t important anymore. After all, everything we do is online or on our phones (we can just exchange email addresses, right?). However, business cards give you a valuable opportunity to leave a lasting impression on potential clients, partners and mentors.
Moonlight Team at Digital Summit

Digital Summit – 3 Tips from the Top

Have you ever tried to drink out of a fire hose? Neither have we. But attending the Digital Summit a few weeks ago was as close as we’ve gotten. The Digital Summit only comes to 12 cities in the country and over the course of two days, gave us a thorough drenching with the latest in […]
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