When social media feels overcrowded, hashtags can help you find and connect with target audiences…if you know how to use them. “If you build it, they will come.” The classic movie Field of Dreams popularized this mantra, which reasoned that if you put in the work to create something great, people will notice. It’s a […]
By now you know the value of social media and even Instagram Stories (if not, check out our previous blog posts on these topics – we’ll wait). But maybe you’re not sure how to make these visually driven platforms work for you because your product or service isn’t inherently visual. After all, we can’t all […]
Where do you turn when you need a new pet sitter, hair dryer, yoga studio, date night restaurant or sofa? The internet, of course! And if you’re like 92% of consumers, you read online reviews to get the truth about what to expect from a product or service before you buy. Online reviews are incredibly […]
What are Instagram Stories? Let’s start with the basics, shall we? For those unfamiliar, Instagram Stories is a feature within the Instagram app that lets users post photos and videos that disappear after 24 hours. The content you share on your Story doesn’t appear on your profile page or in your followers’ main feeds […]
Sorry to break the news, friends, but banner ads are dead. They’re annoying, interruptive and ineffective and there’s a new ad in town – the native ad. But before we get into native ads, let’s back up for second and make sure we’re on the same page. First off, what’s a banner ad? You likely […]
We’ll admit – we attended this presentation at the Digital Summit solely because of the title. I mean, who doesn’t want to channel Beyoncé? Also, what can Queen Bey teach us about marketing?
Unless you’ve been living under a rock over the last month, you’ve probably heard about Facebook’s latest scandal—a data security and privacy breach. For those of you who have managed to avoid the news coverage, let us to fill you in.