Step-by-Step Guide to Content Marketing
The key to lasting customer relationships? Producing content they actually want to read.
5 Tips to Navigate Facebook Advertising
Unless you’ve been living under a rock over the last month, you’ve probably heard about Facebook’s latest scandal—a data security and privacy breach. For those of you who have managed to avoid the news coverage, let us to fill you in.
2017 Digital Summit – Our Experience and Takeaways
A few weeks ago, three-fifths of our crew attended the 2017 Digital Summit, which is THE annual conference for all things digital marketing. It’s two full days of information-packed sessions led by digital marketing’s thought leaders and visionaries, covering every topic you can imagine in the field. It’s really fun, cool and educational, but also totally […]
Social media – are you doing it right?
A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses […]
Are you solving the wrong problem?
If you need help with something design-related for your business, you might approach a creative firm like Moonlight to help you solve this problem: “I’m looking for someone to help me design a __________. Can you help me?”
Good, Fast, Cheap
If you’ve ever managed a project, creative or otherwise, you’ve probably experienced the truth in the saying: “Good, fast or cheap. Pick two.” This concept is so universal that it has a few different names – it’s known as the Project Management Triangle, Triple Constraint, or Iron Triangle.
The what, how and why of client personas
Close your eyes and imagine yourself in the checkout line at your neighborhood Target. Who might you see in line behind you? A mom with her young toddler and a cart full of groceries? A young professional grabbing a few essentials after work? A college student scouting out dorm supplies?
What can a cooking class teach you about marketing?
A few weeks ago, we decided to take a quick break from our screens to bond over something other than great design. We all love to eat and cook, so we easily agreed on taking a Thai cooking class at Sur La Table.