Archives of #marketing plan

The what, how and why of client personas

Close your eyes and imagine yourself in the checkout line at your neighborhood Target. Who might you see in line behind you? A mom with her young toddler and a cart full of groceries? A young professional grabbing a few essentials after work? A college student scouting out dorm supplies?

What can a cooking class teach you about marketing?

A few weeks ago, we decided to take a quick break from our screens to bond over something other than great design. We all love to eat and cook, so we easily agreed on taking a Thai cooking class at Sur La Table.