Archives of #creativity

Moonlight Holiday Gift | 2018 Calendars

Each year our crew designs a holiday gift to thank our clients for trusting us as their creative partner. This year, we were inspired to create something useful: a calendar for our clients to hang in their offices or homes, with our own creative spin.
6 years ago

Carolinas HealthCare System | eVisit

Carolinas HealthCare System is bringing healthcare into the 21st century, making it more convenient for patients to get high-quality care whenever and wherever. Most recently, they rolled out eVisit, an exciting new care option that connects patients with medical professionals online.
6 years ago

Social media – are you doing it right?

A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses […]
6 years ago

Women Executives | 40th Anniversary Party

Read our previous blog post, Women Executives | Behind the Rebrand, for an in-depth description of the process and new look for WE’s brand. What better way to celebrate a milestone anniversary than with a new look? A big reason for the timing of Women Executive’s rebrand was the organization’s 40th anniversary. The leadership team was […]
6 years ago

The what, how and why of client personas

Close your eyes and imagine yourself in the checkout line at your neighborhood Target. Who might you see in line behind you? A mom with her young toddler and a cart full of groceries? A young professional grabbing a few essentials after work? A college student scouting out dorm supplies?
7 years ago

Why Starting a New Project is Kind of Like Getting a Dog

To me beginning a new project is kind of like the first time we brought home our dog, Moose (except then her name was Chanel and we were told she liked to wear sweaters…that’s still up for debate). We had a grasp on the basics but as we looked at this bundle of potential energy we couldn’t […]
8 years ago