We review the 5 most popular product packages that our clients have used.
This is a picture of all the products our team has used today. Some are packaged in plastic containers, cardboard boxes, and glass jars. The point of this exercise? To illustrate just how many packaging types are out there.
While it’s great to have variety, that variety can also feel overwhelming if you’re trying to find the right packaging for your product. To save you from opening the Pandora’s box of packaging options, we’ve put together a list of some of our favorites. These are the most common packages our clients have used over the years. We’ll discuss the strengths of each packaging type and provide samples of our work to give you a feel for what the final product will look like.
1: FOIL LINED BAGS
They keep your coffee fresh, your cookies crisp, and your bath salts aromatic. Foil lined bags are widely used by many industries because of their strong, airtight capacity. The bag seal also acts as a built-in tamper-evident device because it can only be ripped open once. Foil lined bags stand up well on shelves and they’re easy to ship since they take up less room than boxes.
For all of these reasons, we recommended the stand-up foil seal pouch for our client Bake For Your Life and their line of baking mixes. The foil bags kept the baking mixes dense to maintain flavor and extend the shelf life of the products. Most importantly, the bags also protected the mixes from contamination, which is very important in the food industry.
2: CORREGATED BOXES
When you think “packaging,” you most likely think corrugated boxes. They are the most commonly used material to ship products to customers. They’re durable, can be made from recyclable material, cost-effective, and customizable. Just how customizable? Take a look at the corrugated boxes we designed for our client Flynn Heath Leadership.
Flynn Heath wanted to send out press kits to celebrate the inclusion of their work in the HBR Guide for Women at Work. We applied a one-color design around the white box to make it look more sophisticated and on-brand. In addition to one-color, many boxes allow you to print full-color designs, although this costs more. You can also apply custom labels as a cost-saving design tactic.
Another great thing about corrugated boxes is that they are roomy and durable enough to include multiple items. We found a box that would fit the guide, a personalized note, and tissue paper to create a refined experience.
[bgsection pex_attr_title=”Want More Real World Marketing Advice?” pex_attr_subtitle=”” pex_attr_undefined=”undefined” pex_attr_style=”section-dark” pex_attr_bgcolor=”252525″ pex_attr_image=”https://moonlightcreative.com/wp-content/uploads/2019/07/astrology-astronomy-background-image-9569812.jpg” pex_attr_imageopacity=”0.7″ pex_attr_bgimagestyle=”parallax-scroll” pex_attr_titlecolor=”00baba” pex_attr_textcolor=”ffffff”]
Subscribe to our Lunar Ledger newsletter to receive
awesome freebies and great marketing content.
[/bgsection]
3: HANGTAGS
When Shark Sac released its gear system bag, the company knew it was important for customers to feel the rugged exterior and see the versatile, expandable compartments inside. Simply reading about these features on the side of a box wouldn’t do the product justice.
That’s why we recommended they use a hangtag. Hangtags are great for products that you want the customer to be able to interact with. If you think a hangtag is a fancy word for tag, you’re wrong. Look closely and you can see that the hangtag is attached to the product with thread to keep it in place. It’s also much larger than a tag and it displays the same amount of information that a box would.
4: LABELS
Labels are great because they cover a lot of ground (pun intended). The most common type that we’ve worked with is the pressure-sensitive label. You’ve seen these on wine bottles, motor oil containers, and cleaning spray bottles (just to name a few examples). Pressure-sensitive labels are widely used because they’re easy to apply, adhere to a variety of textures, and can be cut into custom shapes and sizes. They come in a variety of paper stocks and they can be embossed, which gives them a more upscale look.
Pressure-sensitive labels were an obvious choice for our client Dented Brick Distillery and their line of premium and well liquors. We were able to create uniquely shaped labels, even applying two labels to one bottle, so that the products stood out on the shelf.
5: CONTAINERS
Containers are great for beauty, wellness, or food products that need a hygienic yet luxurious package. Most are made of plastic because it’s durable, cost-effective, and maintains the chemical properties of the product. However, glass and metal containers are becoming more popular among upscale brands due to their translucence and weight.
Containers come in a ton of different options, including bottles, pumps, sprayers, jars, sticks, and tubes. This is why they made the most sense for our client HKB and their 180 SkinCare line. There was a container suited for the creams, cleansers, and serums with the line. Despite using multiple container types, all of them maintained a consistent on-brand aesthetic.
Bag and Boxes and Labels, Oh My!
While we’ve covered some great packaging options, we have only touched the tip of the iceberg!
When trying to find the right option for your product, you might want to consider using an agency like Moonlight Creative, because we’ve earned our “Product Efficinado” badge.
In our blog, “Product Packaging Design 101,” we cover the entire process of designing the perfect product packaging. We know how to dive into the endless selection and come out with 3-5 great options for you to pick from. We also know how to find options within your budget that don’t sacrifice aesthetics.
If you want to continue the conversation, drop us a line!
Want More Real World Marketing Advice?
Subscribe to our Lunar Ledger newsletter to receive awesome freebies and great marketing content.
