Archives of Social Media

Using Hashtags to Find Your Perfect Audience

When social media feels overcrowded, hashtags can help you find and connect with target audiences…if you know how to use them. “If you build it, they will come.” The classic movie Field of Dreams popularized this mantra, which reasoned that if you put in the work to create something great, people will notice. It’s a […]
5 years ago

Social media – are you doing it right?

A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses […]
6 years ago