Archives of Moon Musings

Jessica Bains

Jessica | Goodbye & Good Luck

A.A. Milne, author of Winnie-the-Pooh, once wrote: “How lucky I am to have something that makes saying goodbye so hard.”   I never thought I’d find myself writing this blog post, but here I am! I’m saying goodbye to a company that welcomed me with open arms. Moonlight has taught me more than I ever […]

Influencer Marketing

Britney Spears drinking a Pepsi. Steph Curry shaving with a Gillette razor. Influencer marketing has been around as long as marketing itself. The goal is simple: find people with clout within your market and partner with them to showcase your product to their followers. How convenient that their followers just so happen to be your […]

Jocelyn | Goodbye & Good Luck

You might have heard rumblings through the galaxy about changes in the Moonlight office. A few weeks ago we introduced you to Anna, and now it’s time to say farewell to Jocelyn as she embarks on a new adventure in Atlanta. Before making the move down I-85 South, Jocelyn shared her three favorite things about her […]

4 Keys to Unlock the Power of Online Reviews

Where do you turn when you need a new pet sitter, hair dryer, yoga studio, date night restaurant or sofa? The internet, of course! And if you’re like 92% of consumers, you read online reviews to get the truth about what to expect from a product or service before you buy. Online reviews are incredibly […]

Instagram Stories — What, Why & How

  What are Instagram Stories?   Let’s start with the basics, shall we? For those unfamiliar, Instagram Stories is a feature within the Instagram app that lets users post photos and videos that disappear after 24 hours. The content you share on your Story doesn’t appear on your profile page or in your followers’ main feeds […]

The what, how and why of client personas

Close your eyes and imagine yourself in the checkout line at your neighborhood Target. Who might you see in line behind you? A mom with her young toddler and a cart full of groceries? A young professional grabbing a few essentials after work? A college student scouting out dorm supplies?