Archives of Design

Social media – are you doing it right?

A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses […]

Women Executives | 40th Anniversary Party

Read our previous blog post, Women Executives | Behind the Rebrand, for an in-depth description of the process and new look for WE’s brand. What better way to celebrate a milestone anniversary than with a new look? A big reason for the timing of Women Executive’s rebrand was the organization’s 40th anniversary. The leadership team was […]

Women Executives | Behind the Rebrand

As a female-owned and operated business, we were thrilled when Women Executives (WE) asked us to help update their brand. Their goal? To better communicate their professionalism and strength.

2016 Year in Review

Roses are red, violets are blue, here is another – slightly late – 2016 recap for you! Seems like it’s becoming a tradition to publish the previous year’s recap around Valentines Day (check out our 2015 recap here). Here are some of the things we loved about 2016.

5 Reasons Why Business Cards ARE Still Relevant

It’s tempting to think that having business cards isn’t important anymore. After all, everything we do is online or on our phones (we can just exchange email addresses, right?). However, business cards give you a valuable opportunity to leave a lasting impression on potential clients, partners and mentors.

Our Lovely Year | A Moonlight Recap of 2015

Roses are red, violets are blue. We’ve had a lovely year thanks to you! In the spirit of Valentines Day, we’re sharing a snapshot of the many things we loved in 2015 (you may remember our 2014, 2013 and 2012 year-end recaps…better late than never right?). Thanks for making our year one worth loving. 

Why Marathons Make Me Cry

Without fail marathons make me cry. Really all it takes is for someone to cross the finish line holding hands and I’m a mess. (Don’t even get me started on watching a wheelchair marathoner finish.) After working on our sixth year of campaign creation for Novant Health Thunder Road Marathon, I think I’m finally beginning to see why.

I Hate Carving Pumpkins

Today we signed up for GUTS, an annual pumpkin carving competition that unifies our creative community in support of Make-A-Wish and the kids who fight the real fight everyday. This will make our third year bringing our 3-person team to the event. But I have a confession to make: I. Hate. Carving. Pumpkins. BUT, I’ll do it for […]

Beer & Branding

Hannah and I recently participated in AIGA Charlotte’s Beer & Branding design showcase. The event combines two creative fields: craft beer and design (need we say more?). In collaboration with Noda Brewing Company, AIGA designers were paired with local home brewing clubs to ideate, brew, and design a branding package based on a secret brewing ingredient – lemongrass.
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