Brand Structure: The Road Map to Success
Having an organized structure for your brand is essential for your business. Just as you wouldn’t build a
Why is Visual Hierarchy Important in Design?
You don’t have to be a graphic designer to appreciate visual hierarchy.
Logo Design Inspiration for 2021
A look at some of our favorite logo designs.
How to Design a Great Business Website
In three steps, we cover the most important elements of a business website.
Moonlight Holiday Gift | 2018 Calendars
Each year our crew designs a holiday gift to thank our clients for trusting us as their creative partner. This year, we were inspired to create something useful: a calendar for our clients to hang in their offices or homes, with our own creative spin.
5 Tips for Giving Feedback to your Design Team
As a design-focused marketing firm, most people hire us because they need help solving real life business problems with innovative design solutions (more on that here). Our small but mighty crew has spent YEARS learning the principles of great design, staying up-to-date on the latest and greatest trends, and carefully studying how people interact with […]
Carolinas HealthCare System | eVisit
Carolinas HealthCare System is bringing healthcare into the 21st century, making it more convenient for patients to get high-quality care whenever and wherever. Most recently, they rolled out eVisit, an exciting new care option that connects patients with medical professionals online.
Social media – are you doing it right?
A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses […]
Women Executives | 40th Anniversary Party
Read our previous blog post, Women Executives | Behind the Rebrand, for an in-depth description of the process and new look for WE’s brand. What better way to celebrate a milestone anniversary than with a new look? A big reason for the timing of Women Executive’s rebrand was the organization’s 40th anniversary. The leadership team was […]
Women Executives | Behind the Rebrand
As a female-owned and operated business, we were thrilled when Women Executives (WE) asked us to help update their brand. Their goal? To better communicate their professionalism and strength.
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