It’s tempting to think that having business cards isn’t important anymore. After all, everything we do is online or on our phones (we can just exchange email addresses, right?). However, business cards give you a valuable opportunity to leave a lasting impression on potential clients, partners and mentors.
To help you understand the power of a well-designed business card, we’ve rounded up the top 5 reasons business cards are still relevant, even in today’s digital-focused world.
1. Connection
When you meet someone face to face, your goal is to have a memorable interaction and form an actual connection. Pulling out your phone get a number or email address can distract from this goal, while offering a business card provides a more seamless and personal interaction. An interesting card can also be a great conversation piece, making you particularly memorable.
2. Branding
A business card is a powerful branding tool. With the right design and message, it can help differentiate you from your competitors and keep you top of mind for the recipients. Most people hold onto especially interesting business cards, providing a tangible reminder of your brand long after your interaction is over.
3. Marketing
Your business card can also serve as an effective, relatively low cost marketing tactic. You can direct potential clients to your website, Facebook page, or Instagram account without paying for online ads. The thoughtful design and message of the card itself can also help promote your brand and services.
4. Professionalism
You might meet a potential client or partner anywhere – while waiting in line at a coffee shop or while watching your daughter’s soccer game. Having your business card readily available conveys preparedness and competence, which will help you stand out.
5. Portability
You can bring your business card with you anywhere – no internet connection, phone charger, or pen and paper required. Your contacts can also easily access your information on the business card you gave them, without having to spend extra time sifting through their inboxes or relying on Google to track you down (and let’s face it, most of us struggle to remember names).
You might have already picked up on this, but the key to taking advantage of all five of these benefits is having a well-designed business card that effectively conveys not only your contact information, but also your brand. Luckily, with design options like die cutting, 3D printing, laser cutting, letterpress printing (and more), creating a unique business card is within everyone’s reach.
Are you looking for a creative business card that stands out? We are here to help! Give us a shout to learn more.
